5 Reasons Your FEC Should Be Using LinkedIn

Get Your FEC LinkedIn

Assuming you’ve the got the Real Estate thing handled the most important words for your business are no longer Location, Location Location. Those words are now Marketing. Marketing! Marketing!!! This post is going to provide you a quick education on why LinkedIn is worth some of your attention for your Family Entertainment Center. Here are 5 quick things you need to know, now.

It’s Strictly Business

Your Business is a Getaway!!!
Let’s pretend Facebook is used 40% business and 60% for personal use. Those numbers are a bit high, but they’re close. LinkedIn is 95% business and 5% personal. What this means to you is that promoting your business can be a bother to those on Facebook looking for cat videos or to hear about your weekend away. People on LinkedIn expect to hear about what your business is doing.

It’s a “Blue Ocean Strategy”

Really important theory on Marketing
In the international best seller by W. Chan Kim, Kim makes a very important distinction between blue oceans and red oceans in business. A red Ocean strategy is one that all of your competitors are employing and the waters are bloody as a result of the “fight”. A blue Ocean strategy is one where you zag, while everyone else is busy zigging. Think about the number of FECs you see on Facebook and compare that to those on LinkedIn.

You want morning business on a weekday?

Does your business feel like this in the a.m.?
Unless it’s summer or some other time when the kids are out of school you really only have one choice: corporate events. Those can be super hard to book unless you know how to connect with the right professionals. You know which social media site both caters to business professionals AND has a fabulous search feature to help you find them?? I’m not going to give out any names but it’s initials are Linked In.

You can offer team building opportunities

Help Colleagues Work Better Together.
Corporate culture and team building is all the rage in business. Do you offer activities where two or more associates can play together or against one another? If you answered yes to that, than you can say you offer team building. Getting people out of the office for shared experiences is a tremendous way to get them to work better together on projects. This is your selling point.

Connect with event managers

Note the # of results > 1M
Earlier I mentioned the power of search. That is where LinkedIn really shines. When you start building your network on LinkedIn you’ll be able to easily find and connect with folks who are responsible for building events for their companies. Connect with enough of them and some are bound to do business with you. Do a great job for them and they will tell their friends. Added bonus, they will likely book events for their kids too.
Bottom line is, you’re likely spending a portion your day working on a Facebook strategy  (or just goofing off on Facebook, whichever). Do yourself a favor and allocate 15-20% of that time on LinkedIn. You and your business will be glad you did.

BONUS TIP

Click HERE for a quick video that will help you grow your LinkedIn network while you sleep.
If you want to learn more about how to leverage LinkedIn and other ideas to grow your FEC, check out our PLVR Club.

5 More Things VR Arcade Owners Must Consider

Helping New and Future VR Arcade Owners

So this part two of a blogpost that would have been waaaayyyyyyy too long for one post. If you want to see the first five things I suggest, you should click over to 5 Things VR Arcade Owners Must Consider.
Since the list isn’t in any specific order you can stay here and read these five first:
VR Arcade Marketing Ideas
Marketing for your VR Arcade

6. How you will market your VR Arcade

It doesn’t really matter what your business is…you have GOT TO figure out how you will let the public know about it. Virtual Reality Arcades have it easy. Why? Because it’s sooooo visual. There are plenty of cool pix and great videos already on the web. As if that wasn’t enough you can always create new content every time a new customer comes in (be sure to get them to sign the video release form).

Setup a YouTube channel. Make sure you have a Facebook place/page setup. Instagram and Snapchat can both be great vehicles to gain exposure for your new attraction as well. Make sure you have an e-mail newsletter and SMS Marketing solution too. I could go on, but you should check out this post about Social Media Mastery for FECs for now.

7. VR Arcade Management Software

VR Arcade Management Software can be something as simple as a “Game Clock” and as complicated as the tracking of each play by game, by booth, by day and making sure the developers are paid for their work.  That last part is important and will be the reason some VR Arcades get shut down…not paying their game licensing fees. A good software can also provide you with a leaderboard, a rewards program, an in goggle game selector and more. Actually, if you want to check out a good VR Arcade Management Software, you could just click that link. We’ve got you covered.
We can help!!
Please Operate Your VR Arcade Legally

8. Are you going to operate your VR Arcade legally?

This is just between us. You don’t have to answer or comment, but you do need to think about this…seriously. IF you are running a VR Arcade and NOT paying for the minutes that your customers rack up you are doing one of two things:
1. You’re only offering your customers FREE experiences which is better than nothing, but certainly not giving them the best available.
2. You are cheating the system.
Video Games are a lot like movies. You can’t just go to best buy, pick up a blue ray disk and then start selling tickets to people to come watch. Go read point #7 again about how our software helps with licensing.
What’s not to love?

9. How do you get more referral business

The single best way to get more referrals is to ask for them. When do you ask? When people are at the height of excitement. AKA right after they finish their time having a blast in your place. But here’s the thing, it’s awkward to be like “can you refer 10 of your friends who might like to come play”. An easier approach is to encourage people to share their experience on Facebook, Twitter, Instagram or others. Simply have them write a post and tag themselves at your location and give them a pretzel, or a cookie, or 3 tokens or 2 minutes of VR or whatever you want. You will be amazed at how often people do this. Especially if you give them their “gift” on their next visit. See what we did there?
Oh yeah, and of course our software has a rewards program…see point 7.
Speaking of things to love…

10. What will you charge for your VhrR Arcade?

Man, isn’t this the $100 question on the list? Well, maybe not $100, but like $60…for an hour. I can’t tell you what to charge but hopefully I can give you some ideas. VR Junkies, our sister company and largest VR Arcade group in the U.S. charges $1.00 a minute and $45.00 an hour if they buy in bulk. I’ve heard of other groups charging $25.00 for an 8 minutes experience and I’ve seen places do $10 for 20 minutes. You’ve really got to know your demographics. It makes sense to set your price and give people 2 for 1 time for their first experience. That way you’ve set your value AND rewarded the early adopters. It’s always easy to lower your prices…raising them is another story.

So that’s 10 things you need to be thinking about.  Okay, well it’s 10 if you went to the other post called 5 Things VR Arcade Owners Must Consider.

What did you learn?

What did I miss?

What will you do differently?

Creating A GREAT Online Profile

So many online networking sites and so little time to nurture them all. If you can’t spend the amount of time there, you’d better make sure your profile is doing it’s one job: Attracting your ideal customers. But how do we get flat text to do the heavy lifting?

My 3 most used profiles: LinkedIn, Twitter, Facebook

Talk about “who you are”.

Many of these sites have an area for a “summary”. Most folks summarize their
current work experience and consider this done. Sure that’s a great way to check off the task, but does it really help? No. This is the area where you want to engage the person by showing them who you are. What are your values? Share your thoughts on Fun centers. Answer why did you get into the space. Tell us about your family. Make this interesting and personal. It doesn’t have to be long, but it would be great if it made us feel like we got to know you.

Tell us about “what you do”

This should be an easy one, right? Well, recognize that there are lots of people
who do what you do. How will you make your profile stand out? You need to make sure you are using KEYWORDS. Keywords are the words that people use when “searching” online. Specifically list the types of attractions your family entertainment center offers.

 

An important point to consider- we need to make sure that we are using the
keywords that our industry uses as well as the keywords our clients use.
  Don’t just type FEC or OOHEC. Not everyone knows what those are. Spell out Family Entertainment Center and Out of Home Entertainment Center too. You have to make sure you appear credible to industry insiders and findable by potential clients. 😉

William Butler Yeats said it best- “think like a wise man, but communicate in
the language of the people”.

Photos and Videos

We all know that a picture is worth 1,000 words. Well, how many pictures are there in a 1 minute video?? LOTS!!! Make sure you’re sharing imagery of people having fun.

Important to make sure people sign a photo/video release form.

Company or Personal Page?

You are going to want to have both. Depending on the site you may spend more time as one than the other, but you definitely want both. In fact, on both LinkedIn and Facebook you can’t have a company page/profile/place without having a personal one.  Similar rules apply. And the more photos the better. One last thing, don’t be drunk tweeting from your company page thinking it’s your personal one…you’re not the President for crying out loud.

Add Contact Info

You wouldn’t dream of putting your business online without your address so make sure your phone # and e-mail address are there too. This is all about ease of use…making it easy for your prospects to use you!

Its good to have “past life regressions”

Well, maybe they don’t have to be full on regressions, but it is good for people
to get to know about your past life. Why? Because they may have been a part of it.
 I believe that “all business is relationship business”. We had
some really strong relationships with people we are no longer connected to.
Think about that. If you ran into your favorite “cube buddy” from your first
job, your favorite boss from 6 years ago, a college suite mate or whomever, you would likely be able to pick right up on good conversation. Guess what? Some of these folks may be in a position to host an event at you venue.

We have some amazingly strong ties in our past. It would be wise to make sure
those folks can find us and possibly help us in our future.

Hobbies and interests are interesting

Since “all business is relationship business” and relationships are built fastest
around commonality, shall I assume there is no need to write more?

Seriously, take the time to share your passions. You will probably be amazed at what comes from this simple act. It’s a great conversation starter, it can open doors that weren’t previously opened and you may just land your next gig because of it.

I highly endorse being endorsed

Having endorsements (third party recommendations) show up on your profile page is a great way to have others feel good about you. You have earned them, therefore you should feel great about asking for them. If there are people you would feel good about writing them for, do so. You never know, they may write one for you.

It’s also a really good idea to ask for video testimonials from guests. Whether they’ve thrown a HUGE party or were just there for a couple of hours. Try and get as many different types of people to speak about the different attractions as possible.

Your online profiles are where people go to find out about you in the NOW world.

Whether you are meeting a new client, vendor or potential employer, they are checking you out online. What impression will they get?