Social Media Mastery for FECS

Family Entertainment Centers are all about FUN. Social Media is the way we broadcast what we’re doing to the world. Put them together and it’s like Peanut Butter and Chocolate. This post explores 4 social media sites you must be using to grow your FEC.

LinkedIn is the place for business.

LinkedIn – Serious Business

With 450M + users this is a powerful tool in the toolbelt. Its great for sharing your past experiences, has groups to connect with others who share a common interest, has a handful of business specific apps and the most powerful search tool in social media.

In my opinion the best offering LinkedIn has is the ability to either find or be found. Their search capabilities are incredible. In fact, Google uses LinkedIn as one of the first places it checks when a search on a person is conducted. This search is important for your event managers to find event planners and for them to find you. H.R. directors are also looking for “Team Building” exercises. Can they do those at your place? You wouldn’t mind a 30-50 person party at 10:00 on a Tuesday, would you? Your marketing team can find strategic partners and sponsors too. With the right pictures, images and geo-focus (think right groups) your prospective clients will be able to find you and your business.

A few things you will want to be sure to do on LinkedIn:

• Join the groups that are relevant to your geography. Could be University groups, local chambers, groups based on cities in your area and more.

• Have an updated company listing.

• Leverage LinkedIn for your hiring needs.

• Complete your profile (a specific “how to” is included in this piece).

• Use the status update feature at least 3 times a week

• Upload your address book and increase the size of your network.

The most misunderstood Social Media tool 

Twitter  – The Bird is the Word

It’s way more than just “sitting on your patio”. What’s particularly awesome about Twitter is just how much you can get done while sitting on your patio! The search function is strong and the ability to connect with the next generation of thought leaders is vital. Twitter is a research tool as much as it is a broadcast tool. Smart businesses use this to provide excellent customer care, hire great talent, “listen” to what is being said about their business and of course market their products and services.

A few things your company can do right now:

• Figure out the core facets of your business and learn how to communicate each one in 120 characters or less.

• Use photos and live videos of people having fun. Don’t forget the release form.

• Designate someone in your business to “monitor” twitter for mentions about your company. It’s another customer service channel.

• Understand how URL shortners like work

• Use twitter to post open positions, upcoming events,  contests and special deals.

Oh and be sure to start following influential people in your area…folks on the news, radio, athletes and @tweet them once in a while. Call me for help.

Video is where it’s at!

YouTube – Video Reigns

YouTube- sure your kids are watching the latest Katie Perry videos here and YouTube can help your business too. There are well over 1 billion videos served up daily. People love quick tips, tours and product releases especially when they can see and hear them. Production quality is not nearly as important as it once was and far less important than immediacy. This means, grab your phone and take some video and share it. Better yet, tag the people in the video so their people see it too (this is more of a Facebook tip).

A few things your company can do immediately:

• Setup a YouTube channel. This will allow you to customize the page so it fits with your brand.

• Have a couple of nice videos created about your venue. Edit them. Talk about who your audience is and what attractions you have for them. Then show the attractions.

• Have a “brainstorming” session about how your company could create fun videos about your product like they did at Blendtec (they got 5.6M views on a blender video). Invite your entire staff.

• Consider a monthly theme that features different aspects of your venue.

• Invest $600 in a DSLR camera, a tripod, some lights and maybe a mic. Want to spend way more on this stuff? That’s easy to do 😉

This Social Media Site Does it All

Facebook – One Stop Shop

This monster combines all of the aforementioned aspects AND has over 1 Billion users. Facebook can be an absolute nuisance and time-waster or it can be a power tool for your business. It’s a wonderful place to re-connect with your past, dive in deeper with your present and make plans with your future.

Your business will want to:

• Have a branded “public page” that communicates things of interest to your client base.

• Post status updates similar to those on Twitter (they can be longer on Facebook).

• Share the videos you created for YouTube and post photos – Pro tip you are going to want to upload them to both YouTube AND Facebook. Don’t share from YouTube TO Facebook. Google and Facebook don’t like each other.

• Use the “events” to spread information about upcoming events you may host.

• Join groups and like pages that are relevant to your business/industry.

• Have a policy for how your company uses Facebook and all of these tools

This post is already a bit long. But I would be remiss to not mention taking a look at Snapchat, especially if you’re targeting tweens and above and of course Instagram.

How are you using these sites?
What tips would you add to this post?

Creating A GREAT Online Profile

So many online networking sites and so little time to nurture them all. If you can’t spend the amount of time there, you’d better make sure your profile is doing it’s one job: Attracting your ideal customers. But how do we get flat text to do the heavy lifting?

My 3 most used profiles: LinkedIn, Twitter, Facebook

Talk about “who you are”.

Many of these sites have an area for a “summary”. Most folks summarize their
current work experience and consider this done. Sure that’s a great way to check off the task, but does it really help? No. This is the area where you want to engage the person by showing them who you are. What are your values? Share your thoughts on Fun centers. Answer why did you get into the space. Tell us about your family. Make this interesting and personal. It doesn’t have to be long, but it would be great if it made us feel like we got to know you.

Tell us about “what you do”

This should be an easy one, right? Well, recognize that there are lots of people
who do what you do. How will you make your profile stand out? You need to make sure you are using KEYWORDS. Keywords are the words that people use when “searching” online. Specifically list the types of attractions your family entertainment center offers.


An important point to consider- we need to make sure that we are using the
keywords that our industry uses as well as the keywords our clients use.
  Don’t just type FEC or OOHEC. Not everyone knows what those are. Spell out Family Entertainment Center and Out of Home Entertainment Center too. You have to make sure you appear credible to industry insiders and findable by potential clients. 😉

William Butler Yeats said it best- “think like a wise man, but communicate in
the language of the people”.

Photos and Videos

We all know that a picture is worth 1,000 words. Well, how many pictures are there in a 1 minute video?? LOTS!!! Make sure you’re sharing imagery of people having fun.

Important to make sure people sign a photo/video release form.

Company or Personal Page?

You are going to want to have both. Depending on the site you may spend more time as one than the other, but you definitely want both. In fact, on both LinkedIn and Facebook you can’t have a company page/profile/place without having a personal one.  Similar rules apply. And the more photos the better. One last thing, don’t be drunk tweeting from your company page thinking it’s your personal one…you’re not the President for crying out loud.

Add Contact Info

You wouldn’t dream of putting your business online without your address so make sure your phone # and e-mail address are there too. This is all about ease of use…making it easy for your prospects to use you!

Its good to have “past life regressions”

Well, maybe they don’t have to be full on regressions, but it is good for people
to get to know about your past life. Why? Because they may have been a part of it.
 I believe that “all business is relationship business”. We had
some really strong relationships with people we are no longer connected to.
Think about that. If you ran into your favorite “cube buddy” from your first
job, your favorite boss from 6 years ago, a college suite mate or whomever, you would likely be able to pick right up on good conversation. Guess what? Some of these folks may be in a position to host an event at you venue.

We have some amazingly strong ties in our past. It would be wise to make sure
those folks can find us and possibly help us in our future.

Hobbies and interests are interesting

Since “all business is relationship business” and relationships are built fastest
around commonality, shall I assume there is no need to write more?

Seriously, take the time to share your passions. You will probably be amazed at what comes from this simple act. It’s a great conversation starter, it can open doors that weren’t previously opened and you may just land your next gig because of it.

I highly endorse being endorsed

Having endorsements (third party recommendations) show up on your profile page is a great way to have others feel good about you. You have earned them, therefore you should feel great about asking for them. If there are people you would feel good about writing them for, do so. You never know, they may write one for you.

It’s also a really good idea to ask for video testimonials from guests. Whether they’ve thrown a HUGE party or were just there for a couple of hours. Try and get as many different types of people to speak about the different attractions as possible.

Your online profiles are where people go to find out about you in the NOW world.

Whether you are meeting a new client, vendor or potential employer, they are checking you out online. What impression will they get?

VR Arcade Management Software

So you’re thinking about opening a Virtual Reality Arcade??

Great idea. It’s going to be the big. Like the biggest thing to hit gaming since Ms. Pac Man. And if you’re working on it now, you’ve still got time to be  ahead of the curve. But there’s a lot to think about (next post will cover all of that). One huge consideration is are you going to run your arcade the right way and make sure the developers get paid? There’s a few arcade management software companies now, but none offer all the value we do.

If you’ve looked around the web at Virtual Reality Arcades, you have likely come across VR Junkies. They were arguably the very first VR Arcade in the United States and they are currently the largest VR Arcade system in North America. I’m partnered with their founders in a venture called Private Label VR where we leverage that software and the knowledge they’ve gained to create a business in a box offering. Click that link to learn how we can help you get your new VR Arcade business up and rocking.

So how does this software help you manage your Virtual Reality Arcade? Let me tell you about some of the features and why you care:

The Game Clock– If you’re running an arcade this is bound to be your favorite feature. Why? Because when the game clock is running, the cash register is ringing. There’s something about seeing the clock get closer to zero while you’re in a game about to advance to the next level that compels one to yell “I NEED MORE TIME”. And your response is: we can do that 😉

As the clock runs down, the profits go up.

The Game Metrics- This feature shows you which games were played and for how long. There are approximately 800 titles (VERY rough count) on the main source for VR games on Steam. If you think about the last time you were presented with 800+ options for anything…how long did it take you to make a decision? We track all of the game metrics across our multiple locations and provide you with the most popular games network wide. This assures that your customers are playing as opposed to thinking about playing. This feature also helps us where it counts the most…

You’ll always know which games are hot and which games are not.

Game Licensing- There will be another post about running a LEGAL VR Arcade soon and that all comes down to licensing. You can’t just download some games and have people pay for them…that’s not how this works. Game developers spend upwards of millions of $$$s to put these experiences together and they deserve to get paid. THE MOST IMPORTANT FEATURE of our software is how we make this so easy for you. And as you can guess, the developers love us as a result.

In Goggle Game Selector- This feature makes it super easy for your customers to choose what game they want to play and what they’ll want to play next. This is great because it reduces staffing needs.

It’s so easy to select a game that even the player can do it.

Rewards Portal- UCLA did a study and found that 62% of people who entered a VR Arcade wanted to come back with in the month. And most of them brought someone new with them. You want to reward this behavior and we make it really easy to do so with our integrated rewards program.

Leader Board- This is fun because people love to see how they’re doing against all of the other gamers. You can set up the leader board to be just your arcade(s) or for the entire network. It reminds me of Donkey Kong…how high will you get?

Dashboard- This is the snapshot of your account. You can see game play and you can also see how much the expenses are for people playing those games. This is the “Fun with numbers” section of the software.

There are a few other attributes in the current iteration and quite a few more coming in do time. Our goal is to make it easier for you to focus on running and growing your business. Speaking of…we are always happy to help you with that too. Feel free to reach out to me about your VR arcade needs whenever.