5 More Things VR Arcade Owners Must Consider

Helping New and Future VR Arcade Owners

So this part two of a blogpost that would have been waaaayyyyyyy too long for one post. If you want to see the first five things I suggest, you should click over to 5 Things VR Arcade Owners Must Consider.
Since the list isn’t in any specific order you can stay here and read these five first:
VR Arcade Marketing Ideas
Marketing for your VR Arcade

6. How you will market your VR Arcade

It doesn’t really matter what your business is…you have GOT TO figure out how you will let the public know about it. Virtual Reality Arcades have it easy. Why? Because it’s sooooo visual. There are plenty of cool pix and great videos already on the web. As if that wasn’t enough you can always create new content every time a new customer comes in (be sure to get them to sign the video release form).

Setup a YouTube channel. Make sure you have a Facebook place/page setup. Instagram and Snapchat can both be great vehicles to gain exposure for your new attraction as well. Make sure you have an e-mail newsletter and SMS Marketing solution too. I could go on, but you should check out this post about Social Media Mastery for FECs for now.

7. VR Arcade Management Software

VR Arcade Management Software can be something as simple as a “Game Clock” and as complicated as the tracking of each play by game, by booth, by day and making sure the developers are paid for their work.  That last part is important and will be the reason some VR Arcades get shut down…not paying their game licensing fees. A good software can also provide you with a leaderboard, a rewards program, an in goggle game selector and more. Actually, if you want to check out a good VR Arcade Management Software, you could just click that link. We’ve got you covered.
We can help!!
Please Operate Your VR Arcade Legally

8. Are you going to operate your VR Arcade legally?

This is just between us. You don’t have to answer or comment, but you do need to think about this…seriously. IF you are running a VR Arcade and NOT paying for the minutes that your customers rack up you are doing one of two things:
1. You’re only offering your customers FREE experiences which is better than nothing, but certainly not giving them the best available.
2. You are cheating the system.
Video Games are a lot like movies. You can’t just go to best buy, pick up a blue ray disk and then start selling tickets to people to come watch. Go read point #7 again about how our software helps with licensing.
What’s not to love?

9. How do you get more referral business

The single best way to get more referrals is to ask for them. When do you ask? When people are at the height of excitement. AKA right after they finish their time having a blast in your place. But here’s the thing, it’s awkward to be like “can you refer 10 of your friends who might like to come play”. An easier approach is to encourage people to share their experience on Facebook, Twitter, Instagram or others. Simply have them write a post and tag themselves at your location and give them a pretzel, or a cookie, or 3 tokens or 2 minutes of VR or whatever you want. You will be amazed at how often people do this. Especially if you give them their “gift” on their next visit. See what we did there?
Oh yeah, and of course our software has a rewards program…see point 7.
Speaking of things to love…

10. What will you charge for your VhrR Arcade?

Man, isn’t this the $100 question on the list? Well, maybe not $100, but like $60…for an hour. I can’t tell you what to charge but hopefully I can give you some ideas. VR Junkies, our sister company and largest VR Arcade group in the U.S. charges $1.00 a minute and $45.00 an hour if they buy in bulk. I’ve heard of other groups charging $25.00 for an 8 minutes experience and I’ve seen places do $10 for 20 minutes. You’ve really got to know your demographics. It makes sense to set your price and give people 2 for 1 time for their first experience. That way you’ve set your value AND rewarded the early adopters. It’s always easy to lower your prices…raising them is another story.

So that’s 10 things you need to be thinking about.  Okay, well it’s 10 if you went to the other post called 5 Things VR Arcade Owners Must Consider.

What did you learn?

What did I miss?

What will you do differently?

4 Replies to “5 More Things VR Arcade Owners Must Consider”

    1. It’s our pleasure Darren. Would be happy to hear more about what you’re doing, where you’re going to be and share some guidance for your journey. Very cool that you’re on this path. Enjoy.

  1. These two posts are epic. Thanks for sharing. It is helping me see my market more clearly.

    Question for you… how large do you see the market being in the US? So far, VRcades are pretty limited.

    And, what success are having with other LBE/FECs actually adding this to their offering?

    1. I think the market will increase 60-100 fold in the next 12-18 months. Assume there are probably 80 in the states today…I said earlier today that I expect there to be at least 4500 by the end of 2018. This number includes FECs. They (VR Arcades) are about to sprout faster than Escape rooms. Hold on to your hat, it’s going to be a wild ride 😉

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