Do you have or are you thinking about opening a VR Arcade?
It’s a good choice. And now is a WAYYYY better time to get into it than three years from now. I appreciate that you’re thinking about being on the front line. We want you to succeed. And being that we are sister company to the largest and oldest VR Arcade group in the United States, we think we know a little bit about what we’re discussing.
This post became kinda long kinda quickly so now it’s part one of two posts.
With that in mind, here are 10 Things you need to consider with your VR Arcade.
1. Location Location Location
Let’s face it, your VR Arcade is totally bound by the real estate that surrounds it. If you’re place is in a dark, dingy alley are people really going to show up…or less likely drop off their kids? Of course not.
The key to your success is going to be foot traffic. You need to be somewhere people are already going. A popular shopping mall is a great place. But it can be super expensive to lease space. A nice strip mall near a big grocery store might be ideal. Alternatively maybe you can rent some square footage from a place that already offers entertainment…think movie theaters, bowling alleys, laser tag facilities, jump zones or other.
2. Hours of Operation
This doesn’t seem that important until you look at play rates and realize you’re paying someone to stand there all morning. This means that you have more employees than customers in your space at certain times during the day. You certainly have to work with the hours of your surroundings a bit. We’ve seen time and time again that play picks up when people aren’t in school. This isn’t to say only teenagers play, but there is some corollary.
3. How to hire the right folks
As the Director of Business Development here, I have interesting insights into the Virtual Reality Arcade space. And I wanted a piece of it too. But I don’t have time to be an owner operator so I would have to hire a manager. I thought I found the perfect guy…a teacher who LOVES VR. He has a vive. He’s good with people. He’s patient. In speaking with my guys, that’s not the profile. You want someone who is highly efficient. Capable of answering questions politely, but won’t take more time than necessary. In short, you want a sales guy whose compensation is tied to the bottom line.
For hourly workers you want people who are reliable, people friendly and who are looking for 20 hours a week, max. Hire a few and figure out which ones work best for you.
4. Which games to let people choose
As of this writing there are over 500 unique Virtual Reality experiences for the HTC Vive. Can you imagine sifting through each one to see what you’d want to play? Now imagine doing that knowing you’re being charged for every minute.
You’re best bet it to partner with a company that helps make game selection a super easy choice for you/your clients based on the statistics they’ve collected. Hmmmmm I wonder what company might do such a thing. Oh, that’s right…We do!
5. How many booths are right for you?
We talk to people all the time who want to start with either 10 booths or 1 booth. Let me tell you, both are probably ridiculous. Don’t get me wrong, if you’re in a busy area with lots of foot traffic, you can likely keep 10 filled for a good chunk of a Saturday. But what about Monday-Thursday??
If you’ve got the space, capital and foot traffic, buying 10 is certainly better than buying 1. 1 is bad because what happens when someone books the hour and someone else wants to play? They will never be back.
So this post is the primer to give you something think about and it became a bit long. I will be addressing five more things you MUST think about on this blog next. Here are those five:
10. What will you charge?
Let me know what thoughts, questions or ideas you have. Thanks!